Inhotim is a unique open-air museum in Brazil, where contemporary art and nature come together. Each year, new projects by invited artists keep Inhotim in constant transformation, offering visitors a fresh experience every time. The museum features around 700 artworks, displayed both outdoors and in over 20 galleries set within a tropical garden of 4,500 rare plant species, creating an experience that is deeply connected to nature. To reflect this, we designed a mark inspired by light and shadow, using a typographic stencil as a subtle nod to the natural environment. The resulting brand system is bold and highly adaptable, seamlessly applied across a wide range of publications and initiatives spanning art, music, community, architecture, and botany. We also developed a line of exclusive products to extend the museum experience beyond its grounds.
Inhotim Logo | Design Studio: Hardy Design | Creative Director: Mariana Hardy | Designers: André Coelho, Ana Luiza Gomes | Belo Horizonte, Brazil
Awards: International Design Communication Awards (IDCA) 2012; Print Magazine Award 2007
Inhotim Branding and Projects | Design Studios: Estufa and Hardy Design | Creative Director: Mariana Hardy | Design Director: André Coelho | Project Manager: Ricardo Lopes
Designers: Anna Fonseca, Débora Cruz, Délio Faleiro, Fernando Dias, Gabriela Silva, Guilherme Albuquerque, Pedro de Albergaria | Belo Horizonte, Brazil