About

I'm a designer and art director with over 15 years of studio and
in-house experience, working primarily with art, culture, and lifestyle brands across identity, art direction, editorial, packaging, and digital. With a focus on branding and design systems, I believe in creating visual narratives that help brands tell their unique stories. Previously at DesignStudio, Wolff Olins, and Allbirds.

 
 

I am a designer with a focus on branding and design systems, with experience across small studios, large agencies, and in-house teams in Brazil, England, and the US. My career began at Hardy Design in my hometown, Belo Horizonte, leading to roles in São Paulo at Tátil Design, where I contributed to the Rio 2016 brand, and Bola Design, part of Box1824, a strategic consultancy. In 2011, I joined Marina Willer's team at Wolff Olins in London after winning a design competition and returned in 2014 to work at Pentagram. In 2015, I became a partner at Hardy Design, marking the culmination of a long-lasting creative partnership with Mariana Hardy, co-leading both the studio and Estufa, an in-house agency for Inhotim, Brazil’s largest contemporary art museum. In 2018, I moved to San Francisco, where I joined DesignStudio as a Design Director. More recently, I worked in-house at Calm and Allbirds, leading brand and creative initiatives. Now based in NYC, I am seeking new opportunities to apply my expertise in branding and design.