Fundbox was founded to transform the B2B economy by evolving how funding flows. They engineered new, intelligent technology to offer small businesses fair and equal access to credit, so they can grow. After clarifying their brand purpose, it was time for a redesign. The new verbal and visual language represents the energy of the Fundbox users, who are determined to take the opportunity into their own hands. Beyond traditional category codes, a system of freehand-drawn graphics was created, inspired by the passionate, always on-the-go, lives of business owners. With a solid sans serif, a refined color palette, and an art direction grounded in action, the new identity was crafted to stand out in their competitive landscape. The entire digital experience was re-created to look like no other in the category. A questionnaire with a conversational tone easily builds into an application form, simplifying the web experience. The rebrand highlights Fundbox as a platform that offers support and reliability, providing the freedom for those who have boundless ambition to thrive.
Beyond traditional category codes, a system of free-hand drawn graphics was created, inspired by the passionate, always on-the-go, lives of business owners.
Design Studio: DesignStudio | Creative Directors: James Hurst, Luke Stenzhorn (website) | Strategy: Joe Hewitt
Design Directors: André Coelho, Simon Blockley | Designers: Lisa Lindh, Floriane Jambu, Roberto Warner (motion) | San Francisco, US
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*As one of the Design Directors in this project, I led a small team of designers and worked in collaboration with strategists and UX designers.