In 2014, Belo Horizonte was one of the host cities for the world’s biggest football event, held in Brazil. The city had its own official poster and a set of visual elements designed specifically for the event. One of Belo Horizonte’s most iconic landmarks is the modernist Church of São Francisco de Assis, designed by Oscar Niemeyer and adorned with murals and tiles by local artists such as Paulo Werneck and Cândido Portinari. The church is considered the masterpiece of Pampulha, a district in Belo Horizonte that also houses parks, museums, and the Mineirão stadium, one of Brazil’s most famous football venues. The poster features the silhouette of the church, brought to life by the juxtaposition of elements evoking the shape of a football through pentagonal patterns. It captures the harmony of nature, art, and football, offering a celebratory welcome to athletes and visitors from around the world.
Design Studio: Hardy Design | Creative Director: Mariana Hardy | Illustration: André Coelho
Designers: André Coelho, Débora Cruz, Guilherme Araújo | Belo Horizonte, Brazil